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Great Tips for Boosting Your Social Media Reach and Engagement

Social media is constantly changing and evolving. Here’s what you need to know about how to use social media in your business in 2019.

I recently hosted a Real Estate Mega Moms livestream where I talked about some different social media strategies that we’ve adopted. I wanted to share those with you today.

For full video, click here:  https://youtu.be/VCYJvrHPrsw

Here’s an outline of what I discussed, with timestamps so that you can skip ahead to the parts that interest you the most:

0:45- Why not making all of your calls in a day because of family obligations shouldn’t cause guilt.

3:30- How to use trending topics on Facebook to the advantage of your business.

4:30- Why the timing of likes and comments are important for your social engagement.

8:00- Meaningful social interactions are important in these times.

11:00- A closer look at my Facebook page and the numbers I get from it.

14:00- If you’re not already utilizing stories on Facebook and...

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Why I cut the Zillow Cord

SOOOO I did a thing today. I cut the Zillow Cord. I've been a Zillow Premier agent for the past 4 years. Maintaining the number 1 position in all of the zip codes I cover.

My cost for Zillow averaged around $500 to $1,000 per month. At first the leads were pretty good. I had a good ROI and closed several deals directly from the Zillow leads.

I had heard agents talk about how they didn't like Zillow. About how Zillow was taking our information, getting leads, and then selling those leads back to us. I understood their frustration, but I figured..  it's working for me right now. I was only focused on the "short game" so to speak in my business. Not really thinking of how this could impact my business, and ultimately our industry.

Zillow has proven time and time again that they are no friend to the agent. In fact, they would love nothing more than to cut us out all together.

This past year has been HORRIBLE for my Zillow leads. The leads are complete junk. Either they...

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Read & Grow Your Business

 

We all know that reading regularly can help us become better people in our lives and business... BUT do we prioritize reading in our schedules?

It's easy to neglect something so fundamental to our success, when we get busy with day to day life.

Let's face it, who has time to read? With our kids schedules, keeping up with the house, cooking and cleaning. Not to mention all the Real Estate stuff! Lead generating, prospecting for buyers and sellers, going on appointments, keeping up with social media. The list could go on and on. It is VERY hard to fit it all in and it's easy to let reading slip down to the bottom of our priority list.

Trust me, I get it! And yet, reading is key to success. Look at any successful person you know. Man or Woman. In Real Estate, or Not. They all have something in common. They all make reading and self development a priority.

In fact self improvement is such a wise use of time, because it can actually SAVE YOU SO MUCH TIME in the long run!

At the...

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WHEN TO HIRE

 

 

When should you think about hiring your first assistant? This is a question every agent asks when they have had a certain level of success... Many know they should hire, but they are too afraid to take the leap, because there are so many unknowns.

How much should you pay them? What should you have them do? Once you figure this out, where in the world are you going to find someone reliable enough to entrust you clients to them?

There are a lot of things to consider when hiring your first assistant. I recorded the quick test you can take to see IF YOU ARE ready to hire! Watch the above video!

So how did you do? Are you ready to hire? If you are, I have put together a a quick training for you for FREE! Over the next 5 days I will email you my best tips for hiring plus a FREE video on how to know if you are ready! 

Click here to get the FREE training!

 

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ACHIEVE MORE IN LESS TIME!

Have you ever wondered how the top agents seem to fit SO MUCH into their schedules? Does it seem overwhelming and impossible to you? 

It did to me too, until I learned their secret!

FOCUS. These top agents have figured out a way to have laser focus on their goals and what their primary task should be at any given time. We've described in our trainings as their "20%". They know what they are good at and what should be either delegated to others, or totally eliminated from their schedules.

They have gotten really good at saying NO to the wrong opportunities, and really great at attracting the right ones.

No they aren't "lucky" or "gifted". They have had failures and have had to learn these lessons the hard way. But they have left some clues for the rest of us to follow if we will pay attention.

I've created a quick class that will help you discover what your TOP PRIORITY should be at this exact time in your life. A top priority that, if mastered, could make everything easier, and...

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THE SHINY OBJECT SYNDROME

The Real Estate agent is under attack. Everywhere you look you are bombarded with training's, new programs, or a new software that promises to make your business more successful.

A new guru pops up daily it seems, with a new system that is "sure" to change the way you do business and ultimately make selling Real Estate "easy".

How are you supposed to know what system to follow or strategy to implement? Or even worse, how are you supposed to know what strategy or program to avoid?

Well listen up Real Estate Mom! If you want to be successful in Real Estate and in life, you need to stop jumping from shiny object to shiny object.

The truth is the basic principals in Real Estate are true for all!

1. Lead Generate Daily.

2. Follow up until that lead becomes a client.

3. Write a contract (meaning list and sell homes).

4. Stay in touch with your database! 

Any program or system that involves these 4 pillars of Real Estate that you are CONSISTENT at, will work! They key is being...

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IMBALANCE, IT'S WHAT YOU NEED!

I know what you're thinking. You're wondering why in the world you should want imbalance in your life? Hear me out! 

We have all been taught to peruse this myth of "balance" or "having it all". We are told we can work 40 -80 hours a week and then come home to a beautifully clean home, and well behaved children. Not only are we told we can have this, we are shown how OTHER moms "have" this.. They parade their photos on Facebook and Instagram, and they say things like "I have achieved balance" or "I have found a way to have it all".

Here's the TRUTH. They haven't REALLY found a way. Those other Moms are deceiving us or maybe even themselves. For the ones who HAVE achieved what we seek... I would venture to guess, their life is NOT made up of Balance, but in fact imbalance!

You see balance means equal. When we spend equal time at work and at home, something suffers. Either you neglect your home or your neglect your work. Instead I believe there is a better way! Imbalance!

I wrote...

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WHAT IF THEY DON'T LIKE YOU?

Have you ever sat down to make your prospecting calls and had this pit in your stomach and a lump in your throat? You were terrified someone would answer the phone, because that meant you would actually have to talk? What if they don't like me? What if I sound dumb? What if I forget what to say?

We've all been there. Even me. Even though I've been selling Real Estate now for 15 years and have sold over 700 homes in my career. Even though I've called and talked to a million people.. I still get that lump in my throat and that lie the enemy tells us, still pops in my head. "What if they don't like me?"

Let's think about this a little. What IF they don't like me? So what? How does that effect me? It doesn't, unless I let it. They don't know me. I know my heart and I know my work. They would be lucky to work with me. Just like they would be lucky to work with YOU!

Here's the funny part. If you just push through and make those calls, some how, some way, they get easier....

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